Ad Network Requirements: Google, Meta, AppLovin, TikTok & More

Every ad network enforces its own packaging rules, click-through API, and size limits. Pick a network below for its full requirements reference, common rejection fixes, and export guide.

All ad networks

Full requirements, formats, and troubleshooting for every network PlayableKit has published a reference for.

AppLovin

Single HTML, MRAID 2.0, zero external requests.

Chartboost

Single file, MRAID 1.0/2.0, auto-closes on a fixed countdown.

DT Exchange

Fullscreen Rewarded Playable, MRAID 2.0, 30s auto-close.

Google Ads

ZIP, 5 MB / 512 files, ExitApi.exit() click-through.

InMobi

Single file or ZIP, MRAID 3.0, 5 MB.

ironSource

Single HTML, MRAID, 4 MB recommended target.

Liftoff

Same platform as Vungle, post-rebrand — see how its spec compares.

Mintegral

ZIP with matching archive/folder/HTML names, window.install().

Moloco

Single file — must not be zipped — no MRAID.

Pangle

ZIP with config.json, no MRAID, 5 MB compressed.

Snap

ZIP with config.json, 5 MB, no external calls.

TikTok

ZIP with config.json, TikTok Playable SDK, no MRAID.

Unity Ads

Single HTML, MRAID 2.0, 2 MB recommended.

Vungle

Single HTML, postMessage('download') with MRAID fallback.

Playable Ad Requirements by Ad Network